Say YES to cruelty-free skincare brands

Diah Rani Handayani
3 min readDec 30, 2021

New Year, New Resolution!

New year, new resolution

New Year’s resolution is the most hype word in the new year’s lead-up. New year’s resolution is the annual goal for ambitious and dedicated people. But for some others, like me, the new year’s resolution was something that I said and forgot the next day after 1st January.

When I committed to change my lifestyle to a more sustainable one, I finally used new year’s resolution as a tool to achieve it. Changing a lifestyle and a lifetime of habits is not as easy as changing your shirt. It takes commitment, discipline, and time so you can sustain that new habit for a long time. And it’s a resolution that I know I can achieve!

Since 2018, I have been making resolutions to change my lifestyle to be more sustainable, from quitting plastic-made straws, single-use plastic bag to sorting out my rubbish at home.

For 2022, my New Year’s resolution is to consume only skincare products from cruelty-free brands. As someone who cares about how to maintain my skin and live a sustainable lifestyle at the same time, I should put my money on cruelty-free skincare brands. And they are skincare products made to consume by humans. So why do we have to test them on animals who don’t need them?

My current cruelty-free skincare products

Some cruelty-free brands that I use for my skincare routine are:
1. Aveda
2. Paula’s Choice
3. Kora Organic
4. The Inkey List
5. Dear Klairs (K-Beauty product)
6. Bondi Sands (locally made in Australia)
7. Skinstitut (locally made in Australia)
8. Natio Beauty (locally made in Australia)
9. The Body Shop (the first cruelty-free brand in the world, owned by Natura, a company that is not cruelty-free)
10. Tatcha (a cruelty-free brand owned by Unilever, a company that is not cruelty-free)

If you are interested in changing your skincare products to cruelty-free ones, here is what you can do to check:
1. Check the company website. The website usually states whether its products are cruelty-free or not.
2. If the website doesn’t state anything about cruelty-free, you can check on the PETA website or browse on Google.
3. You are free to send emails or DMs to the skincare brands and ask them if their products are tested on animals or not.
4. Some skincare brands are cruelty-free but owned by not cruelty-free companies, like The Body Shop and Tatcha. For this one, the decision is solely on your judgement whether you want to consume it or not.

To sustain my sustainable lifestyle, I also consider how many products I need and the type of packaging. I know many things to consider, but I have to start somewhere. At least, I know I’m going in the right direction.

What’s your New Year’s resolution?

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Diah Rani Handayani

Indonesian woman living and sharing life stories from the land down under. Contact me on email rany.budi@gmail.com or Instagram @minombrerany